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BART | "Use your brain, don't dis the train" PSA.
BART (Bay Area Rapid Transit)
Graffiti issues on the Bay Area's main passenger conveyance were morphing into "Etching" on the windows. Our campaign (Car Cards, Station banners/signage, community-outreach video and public service spot) created a stir in Newspaper and Television coverage while positioning BART as the cool thing that is uncool to hurt.Behind the Spot:
- Menacing kids were actually studious and respectful.
- Check out the "innocent bystanders" -- all superb Bay Area actors playing their roles beautifully.
- Filmed on BART's Glen Park Train.
- Gary Nuemann Produced / Michael Lucero Directed / Music by Peanut Butter Wolf.
- Script and Concept by Yours Truly.
- The great Matt Davis (Where are you Matt?) on Police Band Radio SFX.
- The Little Engine
That Does!
